Wikipedia celebrates 15 years (but don’t believe everything you read)

Many young people today cannot imagine a world without Wikipedia, the online reference for just about anything.  On (or near) its birthday I thought I’d retrace its history—both interesting and controversial.

Its origins date back to 2000.  It was an offshoot of Nupedia, a project for the creation of a free online encyclopedia whose entries were written by volunteer experts through a formal process of review.  Behind Nupedia were founders Jimmy Wales and Larry Sanger.  An American businessman born in 1966, Wales was among the pioneers of the internet thanks to Bomis, a music search portal started in the mid-1990s.  Today he is the front man of the site.  An American philosopher born in 1968, Sanger was hired by Wales at Bomis as managing editor of Nupedia.  In January 2001 he proposed the creation of a “wiki” system to support the dynamic development of online articles.

The name “Wikipedia” comes from a portmanteau word that combines the Hawaiian “wiki,” which means “fast” with “pedia,” the suffix of “encyclopedia.”  You can pronounce it any way you want.  According to Wikipedia itself, the correct pronunciation in Italian would be “vikipedia.”    However, there are so many pronunciations:  “uikipèdia,” “uikipìdia,” “uikipedìa,” “vikipedìa,” “vikipèdia,” “vikipìdia,” “vaikipìdia” ed “uaikipìdia.”

The system underlying Wikipedia is simple and revolutionary at the same time.  It is totally open, there is no central editorial office, and anyone can contribute to any article.  There is no control from above:  users themselves check each other, correcting any errors found.

This freedom has created some curious phenomena.  There is no lack of crazy or fun people (depending on your perspective) who file false data to mislead readers.  One of the best known is Shane Fitzgerald, a sociology student from Dublin University.  On the day tha French composer, Maurice Jarre, died, Shane included in his Wikipedia entry an invented song. He said he was testing how our increasingly internet-dependent media was upholding accuracy and accountability in an age of instant news.  Shane’s quote was immediately picked up by major web sites and newspapers in the United States, Britain, Australia, and India, including the Times and the Guardian in London.  A month went by and nobody noticed the editorial fraud.  So Fitzgerald told several media outlets in an e-mail, and the corrections began.

Not everything is open on Wikipedia.  Some items are protected when there are “edit wars,” or when two or more users edit a page continuously, inputting data in opposition to each other.

Wikipedia today has a total of 37 million articles in 300 languages.  The most curious is Tsèhèsenèstsestòtse, the Cheyenne language which now has 578 articles despite only 2000 speakers.  There are also artificial languages:  Esperanto, Volapuk, and Ido.

The Italian version started very soon after the English version, in May of 2001.  According to Wikipedia, it is the ninth country in number of entries with 1,247,072 pages.  The first entries were devoted to communication and to the fathers of Italian literature:  Dante, Petrarch, and Manzioni.

Posted in English, Italia, Storia | 2 Comments

Che Mondo Sarebbe Senza Nutella?

Che Mondo Sarebbe Senza Nutella?

download (2)Questo è lo slogan per Nutella, il nome commerciale per una crema spalmabile di cacao e nocciole a base di zucchero e olio di palma.  È stata creata nel 1964, e molti bambini italiani sono cresciuti con Nutella come un alimento base della prima colazione.  Si è difusa in tutto il mondo ed è apprezzata in modo diverso in molte culture.  La storia di Nutella è interessante—caratterizzata da innovazione e marketing intelligente.

La storia di Nutella inizia con Pietro Ferrero che possedeva una pasticceria ad Alba in Piemonte, una zone nota per la produzione di nocciole.  In Italia dopo la seconda guerra mondiale, il cioccolato era molto costoso.  L’obiettivo di Pietro era di fare un regalo di cioccolato per i bambini ad un prezzo accessibile.  Pietro ha messo il cioccolato e le nocciole insieme per fare una delizia che lui chiamava  “gianduia.”  Questo è stato il primo antenato di Nutella.  In seguito divenne uno spread, che è stato chiamato “Supercrema.”

Nel 1963 Michele Ferrero, figlio di Pietro, ha rinnovato la Supercrema, con l’intenzione di imagescommercializzarla per tutta Europa.  La composizione venne modificata, così come l’etichetta e il nome:  la parola “Nutella” e il logo vennero registrati verso la fine dello stesso anno, restando immutati fino ad oggi.  Il primo vaso di Nutella uscì dalla fabbrica di Alba nel 1964, e il prodotto fu un successo immediato.

Nutella è stata introdotta negli Stati Uniti intorno al 1983 da studenti e soldati che avevano vissuto per qualche tempo in Europa.  Si sono innamorati del prodotto e lo portarono in America con loro.  In seguito, la prima fabbrica è stata aperta nel New Jersey, ma era piccola.  Poi, una grande fabbrica è stata aperta nell’Ontario, Canada nel 2006 per la produzione di Nutella nel Nord America.

Oggi ci sono 350.000 tonnellate di Nutella prodotte annualmente negli 11 stabilimenti in tutto il mondo: altri 9 sono dedicati a Ferrero Rocher e Tic Tac.  E` probabilmente il più diffuso del suo genere in parte a causa di come l’azienda di Ferrero ha adeguato la sua commercializzazione.  Per esempio,  sfrutta i social media:  Nutella è il secondo alimento più gradito su Facebook, dopo Oreos.

In Francia, il giorno delle crepes è celebrato nel mese di febbraio.  Questo è il giorno in cui download (3)viene venduta più Nutella in Francia.  I musulmani mangiano Nutella sul pane dopo il Ramadan.  E c’è una carenza di Nutella in Australia, a causa della sua popolarità come riempimento per le ciambelle.  Negli Stati Uniti, la Nutella & Go (grissini con Nutella) download (4)è il prodotto più venduto quando uno fa la fila alla cassa di Walmart.  In un ambiente più raffinato, i bar Nutella dedicati alle crepes e dolci si stanno aprendo a Eataly in tutta l’America, prima a Chicago, poi a New York.  E a casa nostra, le pizze da dessert sono fatte per i bambini con Nutella sormontate da mirtilli e lamponi e banane.

Torniamo in Italia: un congegno antifurto per Nutella è stato riportato dal quotidiano italiano in risposta ai reclami di bambini e coinquilini che rubano la Nutella.  È un blocco con un lucchetto che so puo’ comprare su eBay per 9,99 euro.  “Non rubare la mia Nutella!”download (5) download (7) download (6)

Posted in Abitudini, Cucina italiana, Differenze culturali, Foto, Italia, Italiano, Uncategorized | Leave a comment

What Would the World Be Without Nutella?

download (2)That is the slogan (Che mondo sarebbe senza Nutella) for Nutella, the commercial name for a kind of spreadable cream of cocoa and hazelnuts made with sugar and palm oil.    It was created in 1964, and many Italian children grew up with it as a breakfast staple.  It has spread throughout the world and is enjoyed differently in many cultures today.  The history of Nutella is interesting — marked by innovation and clever marketing.

Nutella’s story begins with Pietro Ferrero who owned a bakery in Alba in the Piedmont region, an area known for the production of hazelnuts.  In post-war Italy chocolate was very expensive.  Pietro set out to make a chocolate treat for children that was affordable.  Pietro put chocolate and hazelnuts together to make a treat that he called  “gianduia.”  This was Nutella’s first ancestor.  Later it became a spread, which was called “supercrema.”

In 1963, Pietro’s son, Michele Ferrero, revamped Supercrema with the intention of imagesmarketing it throughout Europe.  The recipe was modified and it was renamed Nutella.  The first jar of Nutella left the Ferrero factory in 1964, and it was an instant success.

Nutella was introduced in the United States around 1983 by students and soldiers who spent time in Europe.  They fell in love with the product and brought it back to America with them.  Then, the first Nutella factory opened in New Jersey, but it was small.  A large factory opened in Ontario, Canada in 2006 for the production of Nutella in North America.

Today there are 350,000 tons of Nutella produced annually in 11 factories throughout the world; 9 others are dedicated to Ferrero Rocher and Tic Tac.  It is probably the most widespread of its type in part because of how the Ferrero company has adjusted its marketing.  For example, they take advantage of social media:  Nutella is the second most liked food on Facebook, after Oreos.

In France, crepe day is celebrated in February.  That is when the most Nutella is sold in download (3)France.  Muslims eat Nutella on bread after Ramadan.  And there is a shortage of Nutella in Australia because of its popularity as a doughnut filling.  In the United States, Nutella to Go (breadsticksdownload (4) with Nutella) is the most sold product at the checkout line in Walmart’s.  In a more upscale environment, Nutella bars dedicated to crepes and pastries are opening in Eataly’s across America, first in Chicago, then in New York.  And at our house, desert pizzas are made for children with Nutella topped by blueberries, raspberries and bananas.

Back in Italy:  a Nutella anti-theft device was reported in the Italian newspaper in response to complaints of children and roommates stealing Nutella.  The block with a padlock sells on EBay for 9,99 euro.  “Non rubare la mia nutella!”download (6) download (5) download (7)

Posted in Abitudini, Cucina italiana, Differenze culturali, English, Foto, Italia | 1 Comment