Pray to Park or Park and Pray?

In large U.S. cities, and even small towns, parking is often at a premium.  You can drive around for blocks “praying” to find a space.  Well, in a small Italian village, you do the opposite:  you park and then you pray.

Here is the story.  San Lorenzo di Rovetta is a tranquil place in the province of Bergama, panoramic view S. Lorenzoregion of Lombardia, in the Seriana Valley.  There is very little parking for its 1,300 or so inhabitants.  So, don Guido Rottigni, at the helm of the parish church since 2008, motivated by harsh economic times and his pastoral role, put a proposal on the table.  chiesa_sanlorenzoHe would let the public park in the parking lot of the church.

But not simply for free.  The price to park the car was more spiritual than economic.  As the sign reads, “Every stop, 1 Ave Maria.”  It’s an official sign installed by the parish church and adheres to the rules of the road there.  As predicted, the innovative method of “charging” has been extremely successful, so much so that the priest has announced possible enhancements:  To park a van costs 2 Ave Marias.il parcheggio della parrocchia

It is not clear whether don Rottigni wished to save souls through this initiative or simply to initiate a new frontier of evangelism in the 21st century.  But to many in Italy who see a proliferation of blue stripes on the pavement (parking illegal), his innovation assumes a miraculous aura.

Posted in Differenze culturali, English, Foto, Italia | 1 Comment

L’Italia e straordinaria: ecco perche

Il video realizzato dal Ministero per lo Sviluppo Economico è stato presentato al Forum di Davos con l’obiettivo di sfatare alcuni luoghi comuni legati all’italianità. La prima immagine è quella di due mani coperte di polvere bianca, sembra farina: «Italiani pizzaioli?», suggerisce il sottopancia. In realtà il quadro si allarga, e viene fuori un architetto: «L’Italia è leader mondiale nella realizzazione di infrastrutture: mille in 90 Paesi». Il secondo cliché è sugli italiani «Latin lovers». In realtà si sta parlando delle eccellenze nel settore manifatturiero d’alta gamma. «Italiani drogati di feste?». No, ricercatori ai primi posti nelle classifiche mondiali. «Gesticolatori?» No, campioni anche nelle tecnologie avanzate. «Eterni bambini?». No, partner in progetti aerospaziali. «Fissati col cibo?». L’Italia esporta 40 miliardi di euro nell’agroalimentare. Conclusione: «Quest’anno l’Italia mostrerà le sue eccellenze a più di 140 Paesi con l’Expo di Milano».

https://www.youtube.com/watch?v=LaXqHU32bm4

Posted in Italia, Italiano | Leave a comment

Italy is extraordinary: here is why

Please click on the link below to see a beautiful video made by Italy’s Minister of Economic Development and presented at the Davos Forum with the objective of debunking some clichés about the country.  The subtitles accompanying the video are in English.  The clichés:  pizza makers, latin lovers, party addicts, gesticulators, eternal children, food enthusiasts, etc.  The video shows some of the extraordinary contributions that Italy has made to international economic development.  This video appeared in Corriere della sera online on January 23rd, 2015.  Please excuse the commercial at the start.

https://www.youtube.com/watch?v=LaXqHU32bm4

Posted in English, Italia | 1 Comment